DXP Strategy Evolution
Purpose of the DXP+
The Digital Experience Platform (DXP+) underpins how we grow into new categories, strengthen operational excellence, and deliver differentiated services. It connects data, systems, and customer journeys to create consistent, scalable, and high‑performing digital experiences across our markets.
OUR MODELS
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DOLPHIN SURF
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€ 20.332
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€149/month¹
TEST1
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DOLPHIN
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€28.990
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€229/month¹
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ATTO 2
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€32.716
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€249/month¹
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ATTO 2 DM-I
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€25.428
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€199/month¹
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ATTO 3
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€38.990
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ATTO 3 EVO
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€40.990
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€299/month¹
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SEAL 6 DM-I
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€33.431
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€249/month¹
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SEAL U
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€39.223
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€309/month¹
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SEAL U DM-I
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€34.678
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€279/month¹
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SEAL
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€39.950
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€279/month¹
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Sealion 7
Starting from
€46.540
Financial renting
€339/month¹
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TANG
Starting from
€64.800
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€499/month
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HAN
Only used cars available.
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OUR MODELS
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VIDEO
UNIQUE COUPÉ-CROSSOVER SILHOUETTE
An unmatched solution.
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Powerful.
The BMW X3 combines rugged looks and impressive presence with design elements like the sculpted kidney grille and optional Icon Adaptive LED Headlights.
Powerful.
The BMW X3 combines rugged looks and impressive presence with design elements like the sculpted kidney grille and optional Icon Adaptive LED Headlights.
Powerful.
The BMW X3 combines rugged looks and impressive presence with design elements like the sculpted kidney grille and optional Icon Adaptive LED Headlights.
Powerful.
The BMW X3 combines rugged looks and impressive presence with design elements like the sculpted kidney grille and optional Icon Adaptive LED Headlights.
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The Digital Experience Platform (DXP) underpins how we grow into new categories, strengthen operational excellence, and deliver differentiated services. It connects data, systems, and customer journeys to create consistent, scalable, and high‑performing digital experiences across our markets.
DXP Strategy Evolution
Enablement
Through the strategy evolution, DXP enables:
- Faster digital innovation and time‑to‑market
- Consistent and customer‑centric experiences
- More efficient operations through automation and shared capabilities
- Stronger integration with OEMs and partners
- Better data-driven decision making
Why DXP+ Is Making a Difference — In Their Own Words
DXP+ PRODUCTS
Built on a modular foundation, the platform provides a ready-to-use structure that markets can adapt, extend, and localize.
Key capabilities:
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Edit and manage all website sections using prebuilt, modular templates
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Publish real-time content and SEO updates
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Use standardized integrations for forms and data capture
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Apply brand-aligned styling while respecting OEM guidelines
Global CMS template - Project architecture
The Global CMS Template follows a 3-layer architecture that balances global governance with local flexibility.
What are
BRAND SKINS?
Representation
A Brand Skin defines how a website visually represents a OEM.
Compliance
Because brand skins are OEM-level assets, we maintain one official brand skin shared across all markets. This ensures a consistent and compliant brand presence globally.
Approved
To achieve this Brand skins are validated through a cross-market approval process.
Localization
Local expression still happens through content, modules, layouts, and page composition at country level.
How does it work?
DXP+ Strategic Evolution
Global Platform built with the Business based on the data
DXP+ is driven by:
- Focus on top products
- Scalable architecture
- Enable local flexibility
- Customer Value
- Secure by design
- Boost productivity
DXP+ works best when global and local teams collaborate with clear ownership and shared expectations. We ask our markets to:
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Assign a clear local owner
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Provide content and assets on time
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Respect templates and guardrails
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Participate in Brand Skins UAT
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Use defined feedback channels
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Support adoption internally